National Advisors Trust Chosen by Trovena to Implement
Trust Representative Office Program
Trovena expands its trust services with National Advisors
Trust’s TRO programand new private-labeled trust service,
Overland Park, KS (June 6, 2011) – National Advisors Trust, the nation’s largest independent, RIA-owned trust company, today announced that it has been selected by Trovena, LLC, a Los Angeles-based RIA, to implement its Trust Representative Office™ (TRO) program. As part of the TRO program’s comprehensive trust services, National Advisors Trust established Trovena Trust, a private-labeled trust services brand through which Trovena will market trust related services.
"Our clients have a growing need for trusts, and the TRO program from National Advisors Trust was by far the best option for us to expand our trust-focused services,” said Christopher Van Slyke, partner and co-founder of Trovena. “Wealthy families used to be able to count on local community banks, who knew their clients, for personalized trust services. Now, many of these banks have disappeared due to mergers and that legacy of boutique trust service has been lost. We, along with support from National Advisors Trust, plan to reintroduce personalized community-based trust services, integrated with wealth management services and supported by an efficient, best-of-breed, open architecture platform, to our clients as their trusted investment advisor."
As a fee-only fiduciary firm, Trovena needed a trust solution that would allow it to be the primary interface for trust-related services in order to retain close alignment with clients.
Van Slyke continued, “Establishing Trovena Trust for the delivery of trust services in conjunction with National Advisors Trust delivers the best model for our clients and for us."
Ronald G. Ferguson, CEO of National Advisors Trust, commented, “Trusts will be a defining factor in the future success of RIAs. Trillions in assets will transfer to the next generation in the coming years and decades, and unless RIAs are specifically named in a trust document, there is a strong probability that the assets they manage today will transfer to the bank down the street or pass to the next generation without their involvement. Embracing trusts is an essential strategy for RIAs to capture and retain assets for the long haul.”
Trovena, LLC, is a leading wealth management firm headquartered in Los Angeles, California. Trovena’s fee-only consultative wealth management services integrate investment consulting with tax planning, asset protection, estate planning and charitable giving. Trovena acts as a wealth coach for its high net worth clients, providing comprehensive, unbiased financial advice that helps clients make smart decisions about their money to achieve financial independence and peace of mind. Trovena’s exclusive five-step process focuses the company’s resources on each client’s unique opportunities and challenges: independent, fiduciary, client-centered advice; qualified advisors providing comprehensive advice; high-touch boutique service; reasonable fees; and comprehensive wealth management. In addition to its Los Angeles location, Trovena has offices in La Jolla, California; Roseland, New Jersey; and Austin, Texas. For more information about Trovena, visit www.trovena.com.
About National Advisors Trust
National Advisors Trust Company, FSB, is a federally chartered trust company with assets under administration exceeding $7 billion. Founded in 2001, it is the largest independent, RIA-owned trust company in the nation, and is authorized to do business in all 50 states. National Advisors Trust supports over 135 shareholder-RIA firms located in over 40 states. In addition, the trust company also offers trust administration services to non-shareholder RIAs. The trust company’s Trust Officer Inside™ strategy is a blueprint for trust-centered RIA firms to uniquely implement a trust marketing program from a passive trust interest, to active trust marketing support and all the way to having a trust officer inside the RIA firm. This strategy is supported by the trust company’s private label trust program, the Trust Representative Office™ (TRO) program. National Advisors Trust also offers AdvisorDesk™, a multi-custodian technology platform with advanced, portfolio management, model-based rebalancing and a trade order management system. National Advisors Trust is an RIA friendly, “trust only” financial institution focused on trust and custody services for RIA firms and is not involved in lending and depository banking functions. For more information on National Advisors Trust, visit www.nationaladvisorstrust.com.
For more information contact:
National Advisors Trust