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August 21, 2012

National Advisors Trust Announces Plans to Expand Trust Services  
to the Three Major RIA Custody Platforms 

Trust administration services will be available on
Schwab, Fidelity and TD Ameritrade custodian platforms. 

Overland Park, KS (August 21, 2012) – At its 2012 National Advisors Trust Annual Conference in Washington, DC, the nation’s largest independent, RIA-owned trust company announced availability of trust administration services on the three largest custody platforms, in addition to the company’s proprietary custody platform, AdvisorDesk™.    

Trust administration services will be available to RIA firms on the three largest custodian platforms:  Schwab, Fidelity and TD Ameritrade.  The company currently has services available on the Fidelity platform and the TD Ameritrade services platform, and trust administration services will be available on the Schwab custody platform beginning Q4 2012. 

“The RIA business model typically involves utilization of multiple custodian platforms in the management of their clients’ portfolios,” commented Ron Ferguson, CEO of National Advisors Trust.  “Providing ‘custody platform of choice’ trust administration services on Schwab, Fidelity, TD Ameritrade or National Advisors Trust makes it easy for our advisor firms to manage their trust accounts on any of those platforms, and at the same time, leverage their relationship with National Advisors Trust.” 

This is a departure from the practice held by National Advisors Trust for most of its eleven-year history of requiring custody of trust accounts on its proprietary platform. “The ability for the RIA to choose the trust custody platform that is most convenient for the RIA has been a desire held by many of our firms for a long time. Clearly, this is a bit more work for the trust company, but it provides a clear advantage and flexibility to the RIA firm,” stated Ferguson.  

In addition to providing an operational advantage, those RIAs leveraging National Advisors Trust’s unique private label trust program will be able to extend their brand to the trust accounts held on other custody platforms.  “Private label branding for trust accounts across multiple custody platforms was another key to making this strategy work well for our affiliated RIAs,” added Ferguson.  

About National Advisors TrustNational Advisors Trust Company, FSB, is a federally chartered trust company with more than $7.5 billion assets under administration referred by more than 135 RIA firms throughout the country.  Founded in 2001, it is the largest independent, RIA-owned trust company in the nation, and is authorized to do business in all 50 states. The company provides a broad range of trust and custody services uniquely designed and positioned for clients of an RIA, including; an advanced, multi-custodian investment management platform, trust accounting services, referral marketing programs, trust education programs, practice management programs, economies of scale, and other related services to advance the success of participating RIA firms and their clients. National Advisors Trust is a “trust only” organization focused on trust and custody services for RIA firms and is not involved in lending and depository banking functions. For more information on National Advisors Trust, visit www.nationaladvisorstrust.com. 

For more information contact:
National Advisors Trust
Corrine Smith
913-522-7284
csmith@nationaladvisorstrust.com